How the Nation’s Largest Airline is Helping Canadian Businesses Take Flight

Air Canada is more than the national flag carrier, it’s a vital connector and catalyst for economic growth, and a model for organizations across industries. In this keynote, Mark Nasr, Executive Vice President, Marketing and Digital at Air Canada and President of Aeroplan, will explore how a thriving airline industry is empowering Canadian businesses to compete and succeed both locally and globally.

Mark will examine the transformative potential of digital for organizations, and how Air Canada is harnessing it to scale innovation and forge new strategic partnerships. He will also share insights on the evolution of customer experience in the airline industry, highlighting how hospitality is reshaping interactions across every touchpoint, alongside an exclusive look at what’s in store for Air Canada and its customers in 2025.

A panel discussion featuring three key Air Canada partners will explore how sourcing decisions impact local economies, strategies for driving innovation and growth in Canada, and pathways for businesses to pursue transformative change. Attendees can look forward to gaining valuable insights to help them navigate opportunities and challenges reaching far beyond the aviation industry.